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 What Is It?
It's beauty made simple. A foundation that goes on with the sweep of
a brush. A weightless powder that blends effortlessly for a flawless
look. A skin perfecter that makes lines, wrinkles and other
imperfections seem to disappear. And it's transfer-resistant, so it
won't fade away by midday.
The secret to a perfect application is having the perfect brush, and
that's why we created one. The Mineral Foundation Brush is
custom-designed to work with the foundation. They're made for each
other to deliver results like you've never seen or felt before. No
other brush you own will even come close to the Mineral Foundation
Brush. The bristles are soft, natural hair that is short and flat
across the top, so you get the right amount of foundation and right
level of buildable coverage.
What is the Buzz?
Mineral-based products are the hot trend in cosmetics. Growing
numbers of specialty brands as well as mass retail brands offer
mineral makeup options to meet the everincreasing demand by women
worldwide. As more consumers strive to lead healthier lifestyles,
being "natural" and using more botanicals or
mineral-sourced ingredients in food and personal care products
continue to gain huge popularity
Who Can Use It?
This product can be used by women of all ages and all
skin types. And it's suitable for sensitive skin.
How Does This Powder Differ from Other Powders?
The Mary Kay Mineral Powder Foundation is a foundation in powder
form. This weightless formula blends for a flawless look and evens
out skin tone while providing buildable
coverage with the comfort of a silky powder. Other regular facial
pressed or loose powders generally have sheer/luminous coverage or
shine-control properties. These powders provide neither the coverage
nor the benefits of a foundation.
What do Dermatologists Think?
Many leading dermatologists recognise and approve of the benefits of
mineral makeup, such as the ease of application, its excellent
coverage and adhesion to the skin. However,
dermatologists generally believe that mineral makeup is not a true
treatment product for your skin, nor can typical use provide the
necessary amount of sun protection.
How do I Apply the Mineral Powder?
1. You should cleanse and moisturise the face, allowing moisturiser
and any other treatment products to become dry to the touch.
2. With the
jar lid on, gently shake the mineral powder foundation jar to
dispense the foundation into the sifter.
3. Remove the lid and dip the Mineral Foundation Brush into the
powder, tapping against the rim of the jar to remove any excess. It
is not necessary to use all of the powder that
is in the sifter - a little goes a long way.
4. Swirl the Mineral Foundation Brush inside the lid so that the
powder is worked into the bristles or application will appear too heavy.
5. To apply, start in the center of the face and work out to either
side toward the hairline and along the jawline, blending well. For a
light, natural coverage, a single, thin layer should be enough. For
increased coverage, repeat the application process, applying the Mary
Kay Mineral Powder Foundation in thin layers until the desired
coverage level is
achieved.
TIPS
· It's easy to over apply Mary Kay Mineral Powder Foundation when you
are first working with it. Even if you want maximum coverage, you'll
achieve a more natural look with several light layers instead of one
heavy layer.
· If you initially apply too much, use a cosmetic sponge to buff away
any excess.
· The Mineral Foundation Brush was specially designed to enhance
mineral powder foundation application and to ensure you get the look
you want. The short, dense bristles are designed to grab the mineral
powder foundation and evenly distribute it over all facial
contours.
Why do I Need to Use a Special Brush?
The Mineral
Foundation Brush is custom-designed to work with the foundation and
provide the flawless results your customers expect. The bristles are
soft, natural hair that pick up a precise amount of powder, releasing
it evenly as your customers sweep. The bristles are also shorter and
flat across the top, so your customers can easily customise the level
of
coverage. Plus, the handle is the perfect size for maximum control.
No other brush will come close to delivering the optimum application
results.
How Long will It Last?
The average user will be ready to re-order in about two to three
months.
Questions & Answers
Haven't there always ben
minerals in powders? Why is it such a big deal now?
Yes, mineral makeup used to be a niche category just several years
ago. However, in the past couple of years mineral powder makeup has
become very popular, with many loyal users swearing by it.
There is
currently more awareness among consumers about leading healthy
lifestyles, being "natural" and using more botanicals or
mineral sourced ingredients in the foods and personal care products.
How
does Mary Kay Mineral Powder Foundation compare to other brands?
Mineral Powders are not composed of only pure minerals. Minerals are
recovered from mines in a very un-pure state and are processed using
water to get rid of contaminants.
This process of retrieving and purifying the minerals from
contaminants and water residue is very expensive and laborious. Thus,
even the pharmaceutical grade minerals have a level of contamination
that is unavoidable.
Mary Kay is dedicated to delivering the safest and highest level
quality products, which we combine with extensive product and
packaging testing.
Can
this product be used on blemish-prone skin or skin with acne?
The Mary Kay Mineral Powder Foundation has been clinically tested and
shown to be noncomedogenic indicating that it does not promote the
formation of blemishes or acne lesions.
Does
the Mary Kay Mineral Powder Foundation carry the "suitable for
sensitive skin" claim?
Yes, recent clinical studies have proven the Mary Kay Mineral Powder
Foundation to be "suitable for sensitive skin." Mary Kay
conducts extensive clinical and consumer claims
studies to evaluate the product from various angles. Also, the
formula has been clinically tested and passed for skin irritancy and
allergy.
Do I
stil ned to use loose powder?
It is optional and depends on the needs of your skin.
You can use the MK Signature Loose Powder to freshen up your look
during the day.
Is
Mary Kay Mineral Powder Foundation for all skin types?
Yes, the Mary Kay Mineral Powder Foundation has been
developed and tested for compatibility with all skin types.
If I
have very dry skin, wil Mary Kay mineral powder foundation make my
skin lok drier?
With the appropriate moisturisation before the
application of the product, you will not experience any discomfort or
the look of dry skin.
If I
have very oily skin, wil I ned a touch-up during the day?
If you have oily skin you can use MK Signature Loose
Powder to freshen up your look during the day if it is
required.
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