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Kylie-Jane
Make-Up Artistry
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Dear Kylie-Jane,
Happy Easter Sunday!!!
I hope that you are all enjoying this day with friends and family -
eating all that yummy chocolate (and worrying about our skin
break-outs later!) I also hope that we all take a moment to
remember the true meaning of why we celebrate Easter.
In this week's edition, I am going to help you understand the
difference in Perfume
Types and De-coding
Advertising Jargon when it comes to buying cosmetic items!
Enjoy - and eat
lots and lots and lots of chocolate while you read this (I will!)!
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 Q. What is the difference
between Perfume, Eau de Parfum, Eau de Toilette, and Eau de Cologne?
And why do some fragrances seem to last much longer than others?
A. The
differences are simply a matter of the amount or concentration of
oils in the fragrance. These oils are called "juice." The
highest concentration of "juice" is in perfume (or parfum).
Next would be Eau de Parfum, then Eau de Toilette, and finally Eau de
Cologne. Actually, Eau de Toilette and Eau de Cologne are generally
interchangeable, particularly in Men's fragrances. After Shave has
the least amount of oils. The higher the concentration of
"juice" the longer your fragrance will last, and the less
you need to apply. People with dry skin usually find their fragrance
holding time shorter than those with oily skin because oily skin has
more natural moisture to hold in the fragrance. PH levels (amount of
acidity in our skin) also varies slightly from person to person. Our
individual levels of PH will determine how each ingredient in a
fragrance will react.
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Cosmetic
companies spend millions telling us why we need their products. Find
out how to read between the lines:-
THEN AND NOW
Once upon a time, advertisers could say anything they wanted. A
1940's ad, for example, said Tokalin Skin Food was an "Amazing
discovery that 'ends wrinkles'. Today, cosmetic companies have to be
more careful about what they say in adverts and on product labels.
But they still seem to promise wonders - such as instantly smoother
skin, an end to dark circles, wrinkles, spots and cellulite.
READING THE ADVERTS
Advertisements are carefully worded to suggest that a
product will make you look better - without actually saying so. For
example:-
"Reduces
the appearance of wrinkles" This
means wrinkles will look smaller - they wont actually get smaller.
"85%
reported effectiveness" This is a very vague assessment and is not
backed by science. It means that some women tried the cream and this
percentage said it was effective. We don't know how effective, how
the effects were judged, or how long they lasted.
"Instantly" This
means what it says - but experts warn that instant effects often
vanish instantly too.
"Targets
the signs of aging" This means that the treatment will focus on
signs of aging, but it doesn't necessarily mean that it will make any
significant difference to the way they look.
"Designed
for" This vague phrase says nothing about the
effectiveness of the products.
"The
science of beauty" Phrases referring to science are reassuring and
suggestive but like this one, they often dont say much at all.
"50%
curlier, 50% longer" Impressive claims like this seem to promise a
lot more than they say. Ask yourself: "Curlier than what? Longer
than what?" It's unlikely that the ad has the answers.
COSMETIC JARGON
Popular words and phrases in adverts and on labels don't always mean
what you think. Here are a few examples:
"Dermatologically tested" This sounds as though the product
has had extensive tests on real skin, possibly under laboratory
conditions. But it might simply mean that a doctor has tried the
product or seen someone else apply it.
"Hypoallergenic" This
suggests that a product won't cause allergic reactions and could be
suitable for sensitive skin types. But the manufacturer does not have
to back up this claim, so you may have to try it for yourself.
"Unscented"
or "Fragrance Free" This may simply mean that the product does not
have a noticeable smell - not that it contains no fragrance.
Fragrance may have been added to disguise ingredients that may smell
unpleasant.
"Natural" This
means that the product contains ingredients - however a small
percentage - derived from "natural" resources, which could
be anything from plants to petrol.
"Protects
from Sun" This can lull you into a false sense of
security. Your skin needs protection from the sun's UVA and UVB rays.
But many 'sun protection' products only contain SPF's which protect
from UVB rays, not UVAS.
TESTING AT HOME
It's upsetting when a cream doesn't seem to do what the advert
promised, or what it says on the jar. But this may be because the
advert or label was lying. Many products contain effective
ingredients, but skin experts say that many women don't' apply
products properly, and they are impatient. Always apply treatment
creams to clean, smooth skin to aid penetration; expect to wait at
least a month to see a difference; with some treatments you may have
to wait three months.
MAKING A COMPLAINT
If a cream doesn't work or affects your skin badly, don't just leave
it in the back of your cupboard. Instead, send it back to the
manufacturer with your comments or return it to the shop where
you bought it. Feedback from users is important, and can help
manufacturers to improve their formulas in the future.
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Kylie-Jane
Kylie-Jane
Make-Up Artistry
Cosmetician & Make-Up
Artist
Phone: 0413 699 280
*www.kyliejane.com*
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